Visualize and optimize conversion and retention with ModeNex's unique Multipath Funnel. Get granular with your customer journey using ModeNex’s Multipath Funnel.

• Measure purchase journey performance across various customer profiles by using breakouts, or optional steps.
• Measure how new marketing campaigns, or new features affect conversion rates over time.
• Analyze multiple customer journeys in one visualization to identify the optimal path to conversion.

Discover the most common paths customers take through your product and towards conversion & Visualize the complete Customer Journey.

• Discover the paths that lead to conversion
• Answer common questions like what users do after they create an account or log on to your product
• Identify the path users most frequently take through your product to inform your product roadmap and improve customer experience
• Understand new user behavior by mapping their Journeys
• Build Funnels and Cohorts based on an in-depth analysis of how customers move through your product

Build behavioral cohorts that pinpoint the features and campaigns that most engage and retain customers.

• Implement the right product improvements by analyzing customer actions over time.
• Configure your revenue mapping and select Revenue as a Target Behavior to determine how different behavioral cohorts affect your bottom line.
• Slice and dice your cohort with time or property based breakouts.
• Determine behavioral characteristics that drive customer retention by selecting Recurring Behavior.
• Analyze customer behavior in the short and long term by toggling your date range and intervals.

Ask, answer, and act on the most important questions about your customers and their behavior.

Total Count of Events and Users who Performed

• Toggle your Segmentation mode in order to compare event level data with user level data.
• Analyze the total number of times a particular event was performed.
• Identify the number of users who performed a particular event.
• Use custom calculations to add, subtract, multiply or divide 2 query rows. Measure event counts per user, percentages towards a total sum, and more!
• Use the Trends feature to compare analysis to the previous interval. Compare absolute event counts or percent change.

Modify your analysis with ModeNex’s wide selection of visualization settings.

• Identify high-level event aggregates and patterns, and then get granular in query building by adding unlimited filters, breakouts, or event chains.
• Use the Trends feature to compare analysis to the previous interval. Compare absolute event counts or percent change.
• Choose the best way to display and interact with your data. ModeNex offers visualizations such as Line, Bar, Table, Metrics, Map and much more!